PENCILS HANDED OUT IN COLLEGE BOOK STORES
CLASSIFIED ADS IN ALTERNATIVE WEEKLY PAPERS
"For some reason we seemed to become the poster child for excess. It’s easy to laugh about it now, but people said that buying a latte at Starbucks wasn’t smart. McDonald’s put up billboards saying that four dollars for a coffee was dumb."
Howard Schultz, CEO Starbucks, interview in Harvard Business Review, July 2010
UNSNOBBY COFFEE // McDONALD'S ESPRESSO LAUNCH